When does a towel really feel like hotel quality?

The answer is in the details: ultimate softness, a refined appearance, and extra full quality. The towels from the Boutique collection elevate your daily routine to a higher level and turn your bathroom into a true wellness experience.  
 
What makes our Boutique towels so special?

  • Ultimate comfort 
    With a weight of no less than 650 gr/m² of the finest SOFT COTTON with Bio finish, our towels have a full, thick texture that feels extra soft. These luxury HOOMstyle towels are of a significantly heavier quality than towels weighing about 400-500grs/m2. That is one of the big differences between standard towels and our luxury Boutique series. 
  • Double loop weaving especially for frequent use!
    UNIQUE to the Boutique series is the innovative double loop weaving. This ensures that the towels are not only nice and soft but also very strong. This is the secret of good hotel towels ;) Wash after wash you are assured of beautiful towels. 

  • Timeless design, luxury details
     The subtly woven lines on both sides of the towel and luxury details like the 2 large hanging loops (handy!) give your bathroom a stylish upgrade. The Boutique series is the perfect choice for demanding users and offer a perfect mix of comfort, style, and quality. 
  • Responsibly produced 
    Our Boutique towels are made of 100% natural cotton and have an Oeko-tex label as proof of sustainability. So they are not only very soft towels, they also contribute to a better world. 

With the Boutique collection, you and your guests can enjoy hotel quality every day, right in your own bathroom(s).

View the Boutique series