Choosing new towels involves more than just determining the desired look. The thickness of the towel, expressed in grams per square meter, is one of the most important factors when buying a towel. Discover below why our Boutique towels set a new standard in comfort.
What does the thickness of a towel say?
The thickness of a towel indicates how much cotton has been used.
- 300 – 400 grams: Thin quality, lightweight and prone to wear.
- 400 – 600 grams: Medium quality, reasonably soft and reasonably absorbent.
- 600 grams or more: Premium hotel quality, ultra-soft and extra absorbent.
The advantages of our Boutique series
With 650 gr/m² this series combines luxury with everyday comfort. Made from the finest Soft Cotton with Bio finish that provides excellent moisture absorption and intense softness that feels like a hug.
Unique to our Boutique series is the double loop weaving which makes the towels not only soft but also very strong. Specially made to stay beautiful for a very long time, wash after wash..
Give your bathroom a luxury upgrade with the Boutique hotel-quality towels and experience why the thickness of a towel really makes a difference.
View all sizes and colors of the Boutique collection.
